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Insights on strategic branding for female founders
Brand design
Blog posts about vibrant, impactful brand design. Learn how to turn your impact-led business in to a stand-out brand identity.
The difference between a logo and a brand identity (and why it matters for your business)
You've got a logo. Maybe a couple of colours you use consistently, and a font or two you've stuck to. On paper, that sounds like you’ve got a complete brand identity.
4 min read
Why Diverse and Inclusive Illustrations Matter for Female Founders
Inclusive illustrations help brands reflect the real world. Learn why representation matters to female founders and how illustration can succeed where stock imagery falls short.
4 min read
The Complete Brand Identity Process: How I Create Bold, Personality-Packed Brands for Female Founders
Curious what actually happens when you hire a brand designer? I’m breaking down my full brand identity process so you can see exactly how your colourful new brand comes to life—without the stress or guesswork.
6 min read
How to improve Your DIY Branding with Small, Simple Changes
In this blog post I’ve taken a look at loudHer original DIY branding and will show you how I implemented some simple, designer-approved ways to elevate their branding. Read the tips you can also apply to your DIY brand visuals.
4 min read
The Comfort Zone Trap: Why Playing Small Keeps You Invisible (Part 1)
Many female entrepreneurs get stuck in the comfort zone, playing small to feel safe. But staying there can keep you invisible. In this post, I share my journey from VA to brand designer and how bold design can help you take up space, show up with confidence, and stand out in your industry. If you’re ready to stop hiding and start owning your presence, this is your nudge to step out and be seen.
3 min read
How to Pair Bold Colours Without Overwhelming Your Branding
Many female small business owners love to step out of their comfort zone of neutrals and toned-back colours (and rightly so!) but end up with branding that feels more chaotic than confident. This post walks you through how to pair bold colours effectively so your branding feels bold and balanced.
6 min read
A quick guide to launching your new brand identity
In this blog post I will guide you through a practical step-by-step guide to help you roll out your new branding with confidence, consistency, and start showing up unapologetically.
3 min read
Custom Illustrations & Pricing: How to tell Your Brand story
What kind of custom illustrations are available? And what is the price? In this blog post you will find the answer to these questions.
2 min read
How Can Strategic Branding Save Your Small Business Time and Money in the Long Run?
Is investing in your branding worth it? Will it save you time and money in the long run? Read the blog to find out...
8 min read
5 reasons to invest in your small business rebranding
5 reasons why you should invest in rebranding your growing business.
3 min read
How I created a professional and approachable Brand Identity for a female financial advisor
The process behind a branding and social media template design for a female owned business. Creating a elegant, approachable and high-qualit
2 min read
Creating a bold Brand Identity: A Detailed Guide
What actually happens when you work with me on your new brand identity? Read all about it in my latest blog post!
5 min read
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