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Insights on strategic branding for female founders
Emmelie Coulson Design Blog
Read blog posts published by Emmelie Coulson Design - brand designer and illustrator for visonary women
Why Diverse and Inclusive Illustrations Matter for Female Founders
Inclusive illustrations help brands reflect the real world. Learn why representation matters to female founders and how illustration can succeed where stock imagery falls short.
4 min read
The Comfort Zone Trap: Why Playing Small Keeps You Invisible (Part 1)
Many female entrepreneurs get stuck in the comfort zone, playing small to feel safe. But staying there can keep you invisible. In this post, I share my journey from VA to brand designer and how bold design can help you take up space, show up with confidence, and stand out in your industry. If you’re ready to stop hiding and start owning your presence, this is your nudge to step out and be seen.
3 min read
How to Pair Bold Colours Without Overwhelming Your Branding
Many female small business owners love to step out of their comfort zone of neutrals and toned-back colours (and rightly so!) but end up with branding that feels more chaotic than confident. This post walks you through how to pair bold colours effectively so your branding feels bold and balanced.
6 min read
A quick guide to launching your new brand identity
In this blog post I will guide you through a practical step-by-step guide to help you roll out your new branding with confidence, consistency, and start showing up unapologetically.
3 min read
Case Study: Granton Waterfront Custom Map Illustration
Case study of the Granton Waterfront custom map illustration as part of my bespoke illustration package
3 min read
Custom Illustrations & Pricing: How to tell Your Brand story
What kind of custom illustrations are available? And what is the price? In this blog post you will find the answer to these questions.
2 min read
5 Common logo design mistakes (and how to fix them!)
Let's break down five major logo mistakes and tips on how to fix them so you can have a logo that's as vibrant and daring as your business!
4 min read
How to Choose brand Fonts for Your Small Business branding
Learn how to choose brand fonts for your small business with this comprehensive guide.
9 min read
The Power of Colour Psychology in Small Business Branding
As you might have noticed from my design style I LOVE colour . But choosing a colour palette that is right for your small business isn’t always the easiest thing to get right. A carefully selected colour palette can play a crucial role in your branding, helping you to convey the right message and connect with your audience on a deeper level. Colour is a universal language that communicates emotions, ideas, and even values without using any words! Instead of looking at which
6 min read
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