Insights on strategic branding  for female founders

We live in such a digital world these days. Everything is on your phone, your laptop or on tv. You see things on a screen - nothing is tangible anymore. Over the past couple of weeks I’ve been picking up the paint brush more - getting away from the screens and filling my sketchbook again.

You've got a logo. Maybe a couple of colours you use consistently, and a font or two you've stuck to. On paper, that sounds like you’ve got a complete brand identity.

When clients get in touch with me, they are ready for a new brand look, they are super excited to get started, understandably. When I explain my process during our discovery call, and say it takes 8 weeks plus often booking a month or two in advance, I can see the confusion or a bit of disappointment across their faces. I’ve written this blog post to give you a better understanding of my design process and capacity.

Your brand isn’t bad, but does it actually feel like you? Many female founders outgrow their branding long before they realise it. If your visuals feel “fine” but not energising, it might be a sign your business has evolved and your brand hasn’t caught up. Here’s how to tell when it’s time for a strategic rebrand.

Your brand might look amazing, but if people can’t read your copy or feel excluded by your visuals, your hard work won’t have the impact it should. I often work with female-led, values-driven businesses and being accessible and inclusive matters to them. They are change makers, people with a vision who want to show that they are welcoming, inclusive and stand for something. This means their brand visuals should portray this and they definitely shouldn’t exclude groups of pe

Inclusive illustrations help brands reflect the real world. Learn why representation matters to female founders and how illustration can succeed where stock imagery falls short.

Curious what actually happens when you hire a brand designer? I’m breaking down my full brand identity process so you can see exactly how your colourful new brand comes to life—without the stress or guesswork.

In this blog post I’ve taken a look at loudHer original DIY branding and will show you how I implemented some simple, designer-approved ways to elevate their branding. Read the tips you can also apply to your DIY brand visuals.

Visibility isn't about being the loudest in the room, it's about showing up consistently, sharing our ideas and expertise in a way that feels true to who we are.

Many female entrepreneurs get stuck in the comfort zone, playing small to feel safe. But staying there can keep you invisible. In this post, I share my journey from VA to brand designer and how bold design can help you take up space, show up with confidence, and stand out in your industry. If you’re ready to stop hiding and start owning your presence, this is your nudge to step out and be seen.

Not every idea makes it to the finish line, but the ones that don’t still play a powerful role in the brand design journey. When you see...

Many female small business owners love to step out of their comfort zone of neutrals and toned-back colours (and rightly so!) but end up with branding that feels more chaotic than confident. This post walks you through how to pair bold colours effectively so your branding feels bold and balanced.

When multi-passionate business coach Kerstin Cable came to me, she was ready to bring bold energy and confidence to her brand. With a vibrant new logo design, playful typography, and a colour palette full of personality, we created a bold brand identity that reflects her unique coaching style — and helps her show up with clarity across platforms.

In this blog post I will guide you through a practical step-by-step guide to help you roll out your new branding with confidence, consistency, and start showing up unapologetically.

Case study of the Granton Waterfront custom map illustration as part of my bespoke illustration package

What kind of custom illustrations are available? And what is the price? In this blog post you will find the answer to these questions.

Many small business owners believe that branding starts and ends with a logo. In this post, I’ll dive into what branding truly is.

What a dream project this was - Rhiannon Louden, a Glasgow based female entrepreneur , came to me asking to create a new daring brand...

Let's break down five major logo mistakes and tips on how to fix them so you can have a logo that's as vibrant and daring as your business!

Learn how to choose brand fonts for your small business with this comprehensive guide.