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insights on Brand strategy for female founders
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Why Diverse and Inclusive Illustrations Matter for Female Founders
Inclusive illustrations help brands reflect the real world. Learn why representation matters to female founders and how illustration can succeed where stock imagery falls short.
4 min read


The Complete Brand Identity Process: How I Create Bold, Personality-Packed Brands for Female Founders
Curious what actually happens when you hire a brand designer? I’m breaking down my full brand identity process so you can see exactly how your colourful new brand comes to life—without the stress or guesswork.
6 min read


How to improve Your DIY Branding with Small, Simple Changes
In this blog post I’ve taken a look at loudHer original DIY branding and will show you how I implemented some simple, designer-approved ways to elevate their branding. Read the tips you can also apply to your DIY brand visuals.
4 min read


Why Visibility Is a Practice, Not a Personality Trait- Part 2
Visibility isn't about being the loudest in the room, it's about showing up consistently, sharing our ideas and expertise in a way that feels true to who we are.
4 min read


The Comfort Zone Trap: Why Playing Small Keeps You Invisible (Part 1)
Many female entrepreneurs get stuck in the comfort zone, playing small to feel safe. But staying there can keep you invisible. In this post, I share my journey from VA to brand designer and how bold design can help you take up space, show up with confidence, and stand out in your industry. If you’re ready to stop hiding and start owning your presence, this is your nudge to step out and be seen.
3 min read


Powerful Branding Starts With Bold Ideas (Even If They Don’t Get Picked)
Not every idea makes it to the finish line, but the ones that don’t still play a powerful role in the brand design journey. When you see...
4 min read


How to Pair Bold Colours Without Overwhelming Your Branding
Many female small business owners love to step out of their comfort zone of neutrals and toned-back colours (and rightly so!) but end up with branding that feels more chaotic than confident. This post walks you through how to pair bold colours effectively so your branding feels bold and balanced.
6 min read


How I Created a Bold, Confident Brand for a Creative Female Entrepreneur
When multi-passionate business coach Kerstin Cable came to me, she was ready to bring bold energy and confidence to her brand. With a vibrant new logo design, playful typography, and a colour palette full of personality, we created a bold brand identity that reflects her unique coaching style — and helps her show up with clarity across platforms.
5 min read


A quick guide to launching your new brand identity
In this blog post I will guide you through a practical step-by-step guide to help you roll out your new branding with confidence, consistency, and start showing up unapologetically.
3 min read


Case Study: Granton Waterfront Custom Map Illustration
Case study of the Granton Waterfront custom map illustration as part of my bespoke illustration package
3 min read


Custom Illustrations & Pricing: How to tell Your Brand story
What kind of custom illustrations are available? And what is the price? In this blog post you will find the answer to these questions.
2 min read


Branding Beyond the Logo: How to Build a Standout Brand
Many small business owners believe that branding starts and ends with a logo. In this post, I’ll dive into what branding truly is.
5 min read


Raw + Daring brand design for a female owned business
What a dream project this was - Rhiannon Louden, a Glasgow based female entrepreneur , came to me asking to create a new daring brand...
3 min read


5 Common logo design mistakes (and how to fix them!)
Let's break down five major logo mistakes and tips on how to fix them so you can have a logo that's as vibrant and daring as your business!
4 min read


How to Choose brand Fonts for Your Small Business branding
Learn how to choose brand fonts for your small business with this comprehensive guide.
9 min read


Playful brand design for a mission-driven business
A new brand design for a mission-driven business
3 min read


commercial artist: the myth of the 'artsy' artist
Do you have to be an "artsy" person to become a successful creative? I'll share my story of discovering my place in the creative community!
4 min read


How to improve website user experience with illustrations and strategic copywriting
Guest Blog by Claire Cunningham on how to improve your website UX with brand illustrations and strategic copywriting
9 min read


The Power of Colour Psychology in Small Business Branding
As you might have noticed from my design style I LOVE colour . But choosing a colour palette that is right for your small business isn’t...
6 min read


How can bespoke and thoughtful design set your brand apart from the competition?
In this blog post you'll read the process of creating marketing material for Rook Botanics that is aligned and thoughtful,
4 min read
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