You probably DIYed your logo when you first started out. It did the job at the time. But somewhere along the way it isn't feeling like you anymore. It doesn't show your expertise, your knowledge or your confidence.
And because it only works in certain places, you find yourself not really using it anymore. Every time someone sees your branding is a chance to build trust and recognition - and right now you're missing out on that.
You've probably been wondering whether you need to start from scratch or whether what you have is worth building on. The truth is, if you're happy with your colours, they feel like you and give the right vibe, and your fonts work well together - it might just be your logo that needs a bit of a makeover.
Hey, I'm Emmelie. I've helped lots of women in exactly this situation - happy with their overall brand but held back by a logo that's stopped keeping up. I know how to figure out what isn't working and match it to the parts that are working.
The Logo Refresh is right for you if your logo is the one part that doesn't feel like you. Or if you want to create a sub-brand that still fits in with your main branding but with its own identity. Or if completely overhauling your brand doesn't feel right but tweaking it does.
Let's reflect
Before we get into design, we take the time to pause and think about what you love about your current brand.
We'll chat through your business to get a clear idea of your mission, vision and your ideal client - so we have a clear picture of what your new logo needs to look like to feel like the right fit.
The anticipated wait
I'll come back to you with two logo concepts, both built around everything we uncovered together.
From there, through honest feedback you can let me know what you like and dislike. We can try some ideas you'd like to see and tweak the logo until it's perfect.
Feeling complete
I can already imagine the smile on your face when your new logo is ready.
I'll provide you with all the files that finally make your brand feel complete - and you can start building that trust with your audience.
everything that comes with The logo refresh
Logo design + variations
Having a full set of variations for your logo means you have much more flexibility to use it. Making it super easy to plaster it on promotional materials and keep consistency that builds trust with your audience.
Colour palette review
Let my designer eye take a look at your current colours. We might tweak them slightly to enhance the contrast or create a more harmonious palette, or add a colour to make sure the feeling of your brand really comes across. And if you're creating a sub-brand, this is the perfect place to give it its own vibe - taking some of your main brand colours but making it feel distinct.
Typography review
Fonts are often left till last, or just picked quickly - I get it, there are soooo many of them that it can be tricky to find the ones that actually work for your brand. Fonts can have so much character and really add to the image you want to portray. Let's make sure yours actually match that image instead of picking them for the sake of it.
Mini brand guide
When your brand is ready you'll have to implement it - but remembering the colour codes or the exact font is not another thing to store in your brain. With the mini brand guide you'll have all your brand information in one place.
Investment from £1,195
"It just felt a bit embarrassing. I was avoiding sharing my logo - if I had to use it I'd make it as small as possible.
When I got the new logo I felt like you really got me and what I wanted to achieve, even though I didn't know exactly what that was. It felt really purposeful.
I feel so much more professional now. I've had people message saying 'that's inspiration for mine'. It's been a real confidence boost."
— Meghan, copywriter
Illustrations aren't included in the Logo Refresh as standard - but if you've been eyeing up that side of my work and want to add a touch of extra personality, have a look at my design menu to see how we can include them.
You've already done the hard work of building a brand you love. Now it's time to find the best pair of shoes to go with the outfit - your logo.
Projects are planned carefully and spaces fill up in advance. If you're ready to get started, I'd love to hear from you.
Frequently asked questions
