The Complete Brand Identity Process: How I Create Bold, Personality-Packed Brands for Female Founders

For female founders who want a colourful, personality-packed brand without a stressful rebrand process.

Are you thinking of rebranding but are unsure of what is actually involved when working with a brand designer (specifically me)? 

In this blog post I've written out the process for my Complete Brand Identity to give you all the ins and outs when it comes to creating your new and improved look!

There’s a previous version of this blog post, but as I’m always fine tuning my process to give my clients the best experience when (re)branding their look, I thought it was time to rewrite it.

Deciding to work with a brand designer can be tricky. When is the best time? Are you ready or should you wait a bit longer? Is your brief specific enough? If you’re not sure, why not take this quick and easy quiz and figure out whether or not you are ready.

So, you are ready for new brand visuals

You are ready for new brand visuals and booked a call with me to see if we’re a good fit. 

We have our chat, get along great and you love your new brand to look colourful, out there and be packed with personality and you decide that I’m the best fit for you (yay!)

Once all the boring stuff is out of the way (think contracts, deposit etc) we can start with the fun part: Getting all of your thoughts out of your head and into mine. 

The Brand identity questionnaire

To create an impactful and fitting brand design for you, I firstly have to understand who you are, what your business is all about and who your ideal client is.

You will get an opportunity to share all of this through a tried and tested questionnaire.  

Have a deep think about questions like:

1. What are your values?

   
   

2. What feelings do you want your ideal client to have when they look at your brand?

   
   

3. What makes you unique? Why do people come to you?

   
   

4. Who is your ideal client?

You’ll also get to share any ideas you already have about your new brand visuals. What style you like, your favourite colours and if there are specific elements you want to see in your new logo design.

This is part is crucial to get an understanding of the strategy behind the new brand identity. Without this knowledge the new brand identity will look pretty but won’t hit the mark.

Completing the questionnaire with as much detail as possible will make for a better fitting brand identity. 

The more information = the more the brand identity fits

Visual cues

Pinterest - some people love it, some people loathe it. 

But as we’re building your new visual identity, Pinterest is a great place to gather all your likes and dislikes.

Because often pictures tell a lot more than words. You might tell me you love to add blue into your new colour palette - but there are a lot of shades of blue. Or maybe you like your visuals to have a retro look.

Gathering visual cues that show me which type of blue you like or what your understanding of retro is, is why creating a Pinterest board is really important. 

You might find that you like various styles or aren’t sure what your brand should actually look like.

That’s what I’m here for - to help you sift through all your thoughts and ideas, feelings and strategy to design a brand look that works for you.

Creative direction call

To make sure we’re on the same page we’ll have a focused call to discuss the answers in your questionnaire and go through the Pinterest board.

We’ll discuss your brand’s goals and how to create a visual identity that fits you. 

This is a great opportunity to show off your ideas or to get answers to any questions you have. 

After this chat we will have a clear idea on style and which direction the design should go.

Logo design concepts and revisions

This is the part where you sit back, relax and let me do the thing I do best.

During our call, a lot of ideas will have popped into my head and depending on which direction we’re going with the logo, I’ll start the design off in different ways. Sketching ideas out on paper, looking at bold fonts that work with your vibe or gathering more inspiration. 

Over the years I’ve learned that taking my time at this stage of the process makes the latter part of the process go much faster. 

I come up with a lot of rubbish ideas, although at first they might look like I’m onto a winner, when I’ve slept on it and look at it again with fresh eyes I could feel like I have to start again. Or a new idea pops into my head when I’m out walking the dog, doing a foodshop or watching tv. 

When all the ideas are out of my head, I’ll work two of them out into a logo, logo variations and a colour palette and create presentable concepts in Adobe Illustrator.

If something isn’t working, I’ll explain why and show alternatives so you never feel stuck with a direction that doesn’t suit you.

Time for feedback on the brand designs

Revision or feedback rounds are your opportunity to share your thoughts about the designs. Being clear and honest is the best way to make the most of these rounds. 

Things like: "I like it but I'm not 100% sure and I don't know what it is" won’t push the design to be the best it can be. 

It can be hard to make decisions (I can be the queen of indecisiveness), especially on something as important as this. But that’s why speaking up about what you feel or think about each design will push the design in the right direction, making sure that the final design hits the brief.

Looking at the design concepts and asking yourself:

• Which logo are you most attracted to?

  
  

• What is it that you specifically like about it? And what do you not?

  
  

• Are there elements from any of the other logos that you like?

  
  

• Is there a colour that on its own you don't like?

  
  

• Is the colour palette bright enough? Should it be more muted?

  
  

• Is there anything that should be banned forever?

There are 3 revision rounds included and these are the perfect moment to play about with the designs- and if you find that what you thought you liked actually doesn't work out, we'll go back to the original.

Final brand package and files

Throughout the process we’ll be adding fonts, illustrations and other graphic elements to create a complete brand identity. Tweaking things along the way. 

Once you’re happy with all the elements the design is signed off! Once signed off I’ll package everything and send you a short onboarding guide for using your new brand visuals.

What I deliver:

• Logo files; primary logo, alternatives and a logo mark (SVG, PNG, JPG, PDF, EPS) - read more about why you need logo variations here.

• Colour palette (HEX, RGB, CMYK)

• Fonts 

• Illustrations and branded graphics (SVG, PNG, JPG, PDF, EPS)

• Mini brand style guide (PDF) and an Extensive Brand Guide (PDF)

The final step of your brand identity process: Launching your new brand identity

Yay! Now the most exciting part! Launching your new brand identity!

Your new brand identity is here and you can start sharing it with confidence and excitement. 

When you’re wondering where to begin when it comes to using your new logo, colours, fonts and visuals, read this blog post where I talk you through it step by step. 

FAQ

Q: When should I rebrand?

A: A rebrand is a big investment and a big change, so knowing if the time is right is useful. Take the quiz to see if you’re ready.

Q: How long does a brand identity project take? 

A: Typical projects take 6–8 weeks depending on response times and the scope. I’ll confirm a schedule on booking.

Q: How much is the investment and is there an option for a payment plan?

A: The investment for the Complete Identity Package starts at £1,995. I ask for a 50% deposit up front with the remaining balance due upon completion. I am always happy to chat about setting up a payment plan that works for us both.

Q: How many revisions are included? 

A: 3 rounds of revisions are included. Extra rounds can be added if needed.

Q: What files will I receive? 

A: You’ll receive logo files (SVG, PNG, JPG), colour codes, font recommendations, a quick brand guide and an extensive brand guide.

Ready for a new brand identity?

If you’re a female entrepreneur looking for thoughtful, collaborative brand design that captures your personality and connects with your audience, I’d love to work with you.

My design process is flexible, honest, and rooted in co-creation, no ego, no pressure, just the goal of building powerful branding that feels completely yours.

Whether you're starting fresh or evolving something existing, get in touch and let’s explore where your next bold idea could take us.

LET'S CREATE SOMETHING MAGNETIC!