Turn your scattered brand ideas into a clear strategic and visual direction
You know your brand no longer feels right. But every time you think about reaching out to a designer, you tell yourself: I've got to figure out what I want first.
The Brand Focus Session gives you dedicated time to work it out together. Through a guided questionnaire and 1:1 strategy conversation, we'll get clear on your vision, your direction and what your brand needs to feel like.
You're not unready. You just need somewhere to start.
Running a business means the big picture often gets buried under the to-do list. You might not have had the time to sit down and think your brand through properly. Or maybe you have, you've saved colours, fonts, images and inspiration, but the ideas just won't add up to one clear direction.
And when you do create the space, you don't know where to start. If you're anything like me you'll look elsewhere for prompts and inspiration (social media, Pinterest or Google) and before you know it you've been sucked into the wormhole of doomscrolling and the time you put aside has vanished.
This is where The Brand Focus Session comes in.
Bring the business you've built and the ideas circling in your head. The Brand Discovery Questionnaire gives you the right questions to sit with, dream big and get those thoughts out of your head and onto paper. The call that follows is where we figure out together what matters and how it can come together visually.
What you get
Leave with your brand direction on paper
Within one week of our call you'll receive your personalised brand strategy and visual compass. Think of it as all the ideas and dreams in your head brought together in a clear guide to refer back to every time you need to make a decision about how your brand looks, feels or sounds.
Your document includes:
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Your brand story: what you do, how you do it and what makes you different
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Your mission, vision and values
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Your audience: who they are, what they need and how you're positioned
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Your brand personality: the feeling and character you want people to experience
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Your visual direction: not a finished colour palette or font list, but a likes and dislikes guide pointing you toward the types of colours, typography and imagery that fit your brand
Your compass will help you:
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Explain what you want your brand to communicate, even if you've struggled to put it into words before
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Recognise which types of colours, fonts and images fit your direction
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Say no to ideas that look lovely but don't belong in your brand
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Communicate your vision more clearly when working with a designer or other creative partner
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Know what belongs in your brand and what doesn't, so you stop-second guessing every visual decision
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Understand what your brand needs next; whether that's a refresh, a complete rebrand or more time to develop
You won't receive a finished logo or complete visual identity as part of this session. You will however, come away with the strategic and creative direction to help you take the next steps.
Investment: £295
And if you decide to turn that direction into actual brand visuals, the price of this session will be deducted from your brand package investment.
How it works
Shape your dreams
Once your session is booked and paid, your questionnaire lands straight in your inbox. Instead of staring at a blank page or disappearing down a Pinterest rabbit hole, you'll have considered questions to sit with, dream big and get those thoughts out of your head and onto paper. Give yourself a few days to a week to complete it before our call.
Into your world
Then we get on a 60-minute call together. This is where the excitement really starts. You get to share your vision with someone who genuinely wants to understand it. We'll dig into what the questionnaire brought up, go deeper where we need to and figure out together what matters and how it can come together visually.
A clear direction
Within one week of our call you'll receive your brand strategy and visual compass. Your thoughts, your vision and your direction all on paper. Suddenly it feels tangible. Real. And the next step feels a lot less overwhelming.
Sessions are available to book up to three months in advance.
Is this for you?
This is for you if:
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You've been in business for a couple of years and think you need a rebrand, but you're on the fence about whether you're ready
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You're not sure you know what to tell a designer what you want your visuals to look like
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You have a lot of ideas in your head but don't feel clear on how to move forward
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You want to get your ducks in a row before committing to a full package
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You need someone to chat things through with and help you get the ball rolling
This probably isn't for you if:
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You already know you want a rebrand or logo refresh and are ready to dive in. In that case, have a look at The Brand That Fits or The Logo Refresh
Don't just take my word for it - here's what two clients said about the process of getting clear on their brand direction.
"I was really concerned that I didn't know enough of what I wanted - that I didn't have enought to give you a brief. But you were really good at helping coach me through that."
Make your next brand decision with something firmer than a feeling
Right now, every time you look for inspiration it feels like there are soooo many options. You want your branding to feel a certain way - possibly two opposites. Corporate but playful. Organised but warm. Authorative but welcoming. Tech-expert but cheeky.
You keep searching, saving ideas and second-guessing yourself, never really making a decision on your visual direction.
After the session, instead of going round in circles, you'll be able to identify which visuals, images and direction work for your brand (and which are just things that look pretty but don't match the feeling of where your business is headed).
It will be easier to decide if you're ready for a full rebrand now or if a smaller refresh would actually do the trick. Or that the visual compass helps you enough while your business develops further.
Whenever the time feels right, you'll be able to brief a branding project more clearly.
The session is designed to give you a useful answer, not push you towards a larger package before it makes sense.
Frequently asked questions
You already have everything you need; the business, the ideas, the sense that something needs to change.
You just need the space to get it out of your head, a buddy to talk it through with and a document to refer back to once the direction is clear.
Sessions are available to book up to three months in advance. Once your session is booked and paid for, you'll receive your questionnaire link straight away.
Not sure if The Brand Focus Session is right for you? Have a look at The Brand That Fits or The Logo Refit to see if you're ready to dive straight in.