the brand that fits
A complete brand identity for women who've outgrown who they were
Your branding hasn't grown with you. And it's keeping you stuck.
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You've done the work to evolve your business.
The Brand That Fits is how your branding catches up - so you can feel excited again, like wearing your favourite outfit.
You're not at the beginning anymore.
You've got clients, you've got a reputation, you know what you're doing. But your branding isn't matching your expertise, your knowledge, or even your personality.
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And every time you open your website, instead of feeling proud, you feel the energy drain out of you.
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Your goals feel real but somehow always a thing for the future. Something you'll get to when things feel right.
You don't need to arrive with a mood board or a fully formed vision. What you need is a good sense of your business, your goals, your audience and a vague idea of what visuals you're drawn to.
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My job isn't to take your ideas and make them look nice. It's to get to know you, understand your business and create visuals that make you think: wow, I didn't think this was possible - yet it feels like you stepped inside my head.
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Before we get into design, you'll fill out a detailed questionnaire. My clients describe it as "gosh, this is a lot." But when they see their finished branding they say "wow, this is SO me."
Let's find clarity
We start with a detailed questionnaire and a long conversation - not because I need a brief, but because I want to really understand you and your business.
The anticipated wait
I'll come back to you with two concepts, both built around everything we uncovered together.
From there you have loads of opportunities to tweak the design, try out ideas and get super picky.
Time to show off
When your branding is ready to go out into the world, you'll receive all the files and more to put your business in her best outfit, ready to shine.
everything that comes with The Brand That Fits
Brand strategy
A clear direction for your business, written down and yours to refer back to whenever you need it.
Visual compass
Rather than prescribing specific colours or fonts, this sets the feeling your branding should give - the direction everything else flows from.
Logo design + variations
A primary logo and the alternatives you actually need day to day - so your branding stays consistent and recognisable across every space.
Colour palette
Chosen strategically to put across exactly the feeling you want people to have when they come across your brand.
Typography
Often overlooked, but fonts have so much to say. Let's make sure yours are saying the right thing.
The thing that lifts your branding from ok to wow. Adding character, personality and a bit of fun that's completely your own
Brand pattern
That extra edge. An extra layer of interest that means no plain backgrounds on your socials or your website.
Brand guidelines
Every do and don't for your new branding in one place. No more scrambling for the right colour code or trying to remember which font to use.
Investment from £2,195
Jess came to me with a fitness business full of ideas and ambition. But her branding didn't give her the confidence to start building the business she was envisioning.
Your branding is one of those things that's easy to put off.
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It'll do for now, you tell yourself. But every day you show up with branding that doesn't fit is another day that's just fine. But is just fine good enough?
Imagine opening your website and feeling that rush of excitement — this is me, I built this and I'm so ready to share it with the world.
You've done the hard work of growing your business.
Now it's time to ditch her old outfit with its holes and replace it with one that fits.
Projects are planned carefully and spaces fill up in advance. If you're ready to get started, I'd love to hear from you.