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Illustration of orange rectangle - Brand Identity - Emmelie Coulson
Emmelie Coulson sitting at a table with an iPad drawing brand illustrations and laughing at something off camera
Pink flower - brand illustration for Emmelie Coulson Design
logo for Emmelie Coulson Design
flashing yellow stripes

Personality-filled, bold branding for female founders

Your brand should feel like you—I create strategic, vibrant brand identities that give you the confidence to show up, stand out, and grow your business

Illustration of orange squigle - brand identity for Emmelie Coulson Design

Vibrant branding that captures your personality, vision and values

When you’re no longer happy with your current brand look, it holds you back. You hesitate to show up, struggle to attract the right clients, and miss out on opportunities. Instead of feeling proud and confident, you feel stuck. 

 

Branding isn’t just about a good-looking logo, it should reflect the essence of your business. When your brand aligns with your vision, it naturally draws in the right clients and gives you the confidence to show up boldly. 

Brand graphic for Emmelie Coulson Design - blue star
Illustration of a female entrepreneur looking confused with stars, sparks and question mark floating around her head
bold brand illustrations by Emmelie Coulson Design for Daphne & Friends
Illustration of mermaid holding a tridant and seaweed by Emmelie Coulson for Rhiannon Louden
logo design for Katie does comms - typed name and a yellow sun splat
Illustrated graphic for Emmelie Coulson

I don’t just pick colours and fonts that look nice–I help you build a brand that feels right. One that takes your values, strategy and personality into account so you finally stand out, feel connected and grow your business. 

Female Founders brand designer - Emmelie Coulson.jpg
flashing pink stripes - brand identity for Emmelie Coulson Design

Blending strategy with creativity for a brand that feels 100% you

Brand graphic for Emmelie Coulson Design - orange star
Emmelie Coulson standing in front of a monitor holding a cup and laughing at something off camera
Graphic illustration of rainbow for Emmelie Coulson Design
Bold floral illustrations for skincare brand identity by Emmelie Coulson Design

Hey! I’m Emmelie (pronounced Emily),  a bold brand designer and illustrator, helping female entrepreneurs create stand-out, personality-filled branding that truly reflects who they are.

 

With years of experience in design and a passion for helping women take up space in their industries, I love to blend strategy with creativity to design brands that feel both authentic and impactful.

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My mission is to help business owners move past bland, forgettable branding and give them confidence with a brand identity that feels 100% right. I’ve created a proven, collaborative process for my unapologetic, vibrant style. 

 

Whether you’re refreshing your logo, building a complete brand identity, or adding custom illustrations, I will ensure that your brand is as bold and unique as you are.

 

Want to know more about my journey from playing it safe to standing out?

EC22 Glasgow brand photographer Small Fish Brand Co-6.jpg
Illustrated Graphic for Emmelie Coulson Design

I entered the branding process really excited but a bit nervous, feeling the pressure because my business is a reflection of me. 

 

Emmelie put me at ease instantly. She guided me through the process methodically, which enabled me to gain confidence in figuring out what worked for me, what didn’t, and why. 

 

The end result is a brand that I’m really excited to share and that reflects the value I aim to bring to my clients. 

client love

No more playing it small, start showing up unapologetically with elevated branding

Add some energy back into your brand, let your personality shine through boldly and take your business to the next level. My branding packages are designed to serve you at whatever level you are at.

 

See which option best suits you:

Flashing stripes - brand graphic for Emmelie Coulson Design
branding for Female entrepreneurs - Emmelie Coulson
Illustrated Graphic for Emmelie Coulson Design

I loved working with Emmelie on the branding, logo and illustrations for Daphne & Friends.

 

Emmelie was organised and patient, bringing lots of ideas and creativity to the process. It has been a brilliant investment, and I would wholeheartedly recommend Emmelie to anyone looking to rebrand their business.

client love

illustration of a pink phone - brand graphic

Start your  bold branding journey

Start working on your brand strategy to kick-off your branding journey with ease. Get a copy of my FREE brand strategy workbook, which will guide you through the first steps of your branding journey.

Brand graphic for Emmelie Coulson Design - orange star
Illustrated crown with spark lines for Emmelie Coulson Design

Ditch the bland
Embrace the bold

Small Business Branding - Emmelie Coulson.jpg
Illustrated Graphic for Emmelie Coulson Design

Emmelie is an incredible designer, she's thought about the customer's experience, so she's a dream to work with.

 

The whole process was easeful and quick.

 

Emmelie was so good at listening to what I wanted, whilst also sharing her expertise to make sure the design was the best it could be.

client love

Illustrated Graphic for Emmelie Coulson Design

Ready to have an unforgettable brand that attracts your dream clients with confidence?

Let’s break free from forgettable branding and create a brand identity that feels aligned, intentional, and impactful—so you can attract your dream clients with confidence.

 

Whether you need a logo refresh, a full brand identity, or custom illustrations, I’ll guide you through a fun and strategic process that brings your vision to life. 

 

Ready to stand out? Let’s create a brand that truly represents you.

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