Why Visibility Is a Practice, Not a Personality Trait- Part 2

How Small Pivots Lead to Big Change

Remember how Part 1 ended, with those small, brave steps from doing safe VA work toward finding my real calling as a bold brand designer and illustrator?

That’s where this part begins.

That shift didn’t happen overnight. It wasn’t a lightning bolt moment. It was a quiet, steady pull toward doing more of what felt like me. I didn’t rewrite my bio in one sitting or launch a glossy new service line all at once.

Instead, I leaned into a bit more design work. I experimented with bold visuals. I said yes to opportunities that felt creatively right even if they were outside my comfort zone.

That kind of change, that kind of growth, isn’t dramatic. It’s curious, it’s gradual, and often messy, with overthinking, self-doubt and fear of failure. But it’s always worthwhile.

Pivots Are Small Moves That Add Up

In entrepreneurial circles, “pivot” sounds dramatic, like a sudden U-turn. But most of us pivot gently. A tweak here, a new service there, a fading away from the old and slow steps toward the new.

Studies on women entrepreneurs highlight that successful pivots often mean balance risk with opportunity. Even during heavy economic uncertainty, many women-owned businesses didn’t just retreat. They adapted quickly, offering new services or moving online in ways that ended up being long-term changes.

So your “tiny tweaks” might be small, they are powerful.

Taking Up Space Is Not About Being Loud

Let’s talk about taking up space. It’s not about being loud or extroverted. It’s about showing up as your true self.

As an introvert, being bold and practicing visibility didn’t come naturally. In my head, taking up space meant being the loudest person in the room, dyeing my hair a wild colour, or being the life of the party.

But that simply wasn’t me.

Here’s what I’ve learned, and what research backs up: visibility doesn’t mean stealing the spotlight. Visibility for many of us is about sharing our ideas and expertise in a way that feels authentic, not about being center stage. “You don’t need to shout the loudest to make a positive impact in the world.”

For me, taking up space looks more like wearing bold colours that feel like me and creating impactful brand designs that help female founders feel more confident in showing up (and off).

So, how are you taking up space? Is it through your clothing style, your hair colour, sharing your values even when they might be seen as controversial? And where are you holding back? Online? In meetings? In how you describe your work? Are you owning your brilliance?

Remember, taking up space is like a muscle. The more you train it, posting behind-the-scenes snaps, wearing that statement cardigan, sharing a value that matters to you, the stronger it gets.

Every time you show up as you, you’re investing in your own presence.

Showing up authentically, boldly and messy

Your Pivot + Visibility Checklist

1. Pick One Small Way to Show Up 

   Maybe it’s your wardrobe, your visuals, or even the words you use to describe your work. Choose something that feels authentic, not forced.

2. Share It 

   Put it into the world. Post it on Instagram, update your bio, or let it shine through in a meeting.

3. Notice How It Feels 

   Confidence often comes after the action, not before it.

4. Do It Again 

   Visibility grows with repetition. Remember how I said at the start how change is often slow and messy? Keep training that muscle in little ways that add up over time.

Why This Matters, for You and Women Everywhere

When you lean into small pivots and show up, you aren’t just growing your business. You’re modeling a way forward for other women. You’re saying: “You don’t have to leap. You can walk. You can show up in little ways, and build a brand that matters.”

Visibility isn’t about perfection. It’s about presence. It’s not about being larger than life. It’s about being yourself, consistently and confidently.

Quick Study Highlight

According to The Female CEO blog, visibility isn’t vanity. It’s strategy. “Visibility isn't about likes, it’s about stepping into your power, owning your expertise, and making it impossible for people to ignore you.” 

So every time you post, speak, or step forward, you're not just showing up. You’re telling the world: “Here I am. I’m ready.”

What’s Next

In Part 3, I’ll share how my own belief that I “wasn’t really an artist” held me back for years. Like so many women, I’d been taught to stay small, to question my creativity, and to downplay my talents. It wasn’t until I unpacked those stories, and started recognising how much of it was tied to misogyny and the way women are conditioned to doubt themselves, that I began to really own my skills.

I’ll talk about how those beliefs show up for female entrepreneurs, how they stop us from using our talents to help others, and how shifting that mindset can change everything.

Let me help be more visible

If you’re a female entrepreneur looking for thoughtful, collaborative brand design that captures your personality and connects with your audience, I’d love to work with you.

My design process is flexible, honest, and rooted in co-creation, no ego, no pressure, just the goal of building powerful branding that feels completely yours.

Whether you're starting fresh or evolving something existing, get in touch and let’s explore where your next bold idea could take us.

Be more visible with bold branding