Rhiannon Louden

brand identity design &

brand illustrations

From feeling stuck to confidently standing out

Before we started working together, Rhiannon Louden knew something had to change.

Her branding didn't feel like her and it wasn't showing the amazing work she does. Rhiannon wasn't sure what direction to take and worried about making the right choice.

She was stuck in a place where she wanted to move forward but wasn't sure how.

Rhiannon decided it was the right time to invest in a Complete Brand Identity.

When we began the process, we took it step by step.

I guided Rhiannon through exercises to clarify her business, values and goals. It really helped her to pause and define everything that had been floating around in her head.

We explored ideas together, shared inspiration and turned those ideas into visuals that really felt like her.

At times Rhiannon wondered if she was being too bold or if her choices were too different. But with my structured and supportive process it gave Rhiannon space to talk things through, make decisions with confidence and feel fully involved every step of the way.

By the end of the rebrand, everything changed.

Rhiannon's new brand visuals have given her a huge boost in confidence.

It now reflects her personality, values and unique approach to her work. It attracted the clients she wants and shows the world that Rhiannon is professional, established, and serious about her business.

Rhiannon says that marketing and social media have become so much easier and faster because she has a clear, cohesive set of visuals to use, while there is still room for creativity.

The feeling of being stuck melted away and has been replaced with excitement, clarity, and pride in her business.

This project is a perfect example of how powerful the right branding can be. It’s not just about colours and fonts. It’s about helping you feel confident in who you are, the work you do, and the clients you want to attract.

Client Review

“I’d known for a long time that I needed proper branding, but I kept putting it off.

What I had just didn’t feel like me. There was such a disconnect between how I wanted my business to look and what I was actually putting out there.

I felt stuck and unsure about what direction to take, and honestly, I wasn’t confident about investing in branding when I didn’t have a clear vision yet.

Working with Emmelie completely changed that. From the very start, she made the process feel easy and supportive. She guided me through everything, helped me figure out what I actually wanted, and turned all those vague ideas in my head into something beautiful and cohesive.

There were moments where I second-guessed myself or worried about being too bold, but Emmelie was always there to talk it through and guide me.

Now, I feel so confident in my branding. It finally represents me and the work I do. It attracts the right clients, helps me stand out, and honestly makes my business look and feel so much more professional.

Everything from my social media to my website feels consistent and intentional. It’s given me a massive boost of confidence and reminded me that there’s absolutely space for what I do.

I was stuck before, but now I feel clear, excited and proud of how my business looks. It’s been such a transformative experience.”