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insights on Brand strategy for female founders


The difference between a logo and a brand identity (and why it matters for your business)
You've got a logo. Maybe a couple of colours you use consistently, and a font or two you've stuck to. On paper, that sounds like you’ve got a complete brand identity.
4 min read


Powerful Branding Starts With Bold Ideas (Even If They Don’t Get Picked)
Not every idea makes it to the finish line, but the ones that don’t still play a powerful role in the brand design journey. When you see...
4 min read


How to Pair Bold Colours Without Overwhelming Your Branding
Many female small business owners love to step out of their comfort zone of neutrals and toned-back colours (and rightly so!) but end up with branding that feels more chaotic than confident. This post walks you through how to pair bold colours effectively so your branding feels bold and balanced.
6 min read


Creating a bold Brand Identity: A Detailed Guide
What actually happens when you work with me on your new brand identity? Read all about it in my latest blog post!
5 min read


5 Ways to level up your marketing with Brand Illustrations
5 ways to up your marketing by using brand illustrations (and some tips on how to get started)!
4 min read
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