The Thriving Mum Hub
brand identity design &
brand illustrations
Branding a Female Founder’s growing Vision for a motherhood community
Jess of The Thriving Mum Hub reached out at a time when her brand no longer reflected the depth of what she offered.
She was growing a vibrant community of pre- and post-natal mums, expanding into online workouts, outdoor inspiration, play ideas, and support for everyday motherhood, but her visuals felt disconnected, outdated, and too small for the business she was becoming.
Jess wanted a brand that felt professional, welcoming, and aligned with her purpose: helping mums feel like they’re thriving, not just surviving.
She didn’t feel confident showing up online, and she knew her current brand wasn’t helping her reach the wider audience she envisioned.
Jess had followed my work for a while and loved my playful, colourful style, but investing in branding felt like a big leap.
Once we began, she quickly settled into the process, sharing ideas, giving honest feedback, and trusting me to guide her creatively (and gently challenge her when needed).
Together we shaped a brand that captured her warmth, energy, and the joyful, supportive community she’s built.
The moment her final brand came together (especially the bespoke illustrations) everything clicked.
Jess felt the confidence she’d been missing, and the new visuals finally matched the heart and ambition behind The Thriving Mum Hub.
Her words: “You’ve given me the confidence to start shouting more about what I do.”
Since the rebrand Jess has gone from strength to strength, she's used her branding on printed marketing collateral, branded workout outfits and a whole new website!
Client Review
"I would highly recommend Emmelie as a brand designer.
From the start, she guided me through the rebranding process with so much patience, especially as I don’t feel confident with design.
She really listened, took on my feedback, and pushed me (in the best way) to explore ideas I wouldn’t have considered on my own.
The logo and unique illustrations she created have perfectly captured my vision and given my brand a distinctive, playful feel.
I’ve had such fantastic feedback already, and I feel so much more confident shouting about what I do.
Thank you, Emmelie!"
Jess' new brand visuals
