Meghan Downs Copywriting
logo refresh & sub-brand logo design
Logo Design for a Female Founder Ready to Show Up With Confidence
When Meghan Downs came to me, her old logo no longer reflected the confident, capable business she’d grown.
It felt small, awkward, and something she avoided sharing, even though she loved her colour palette, the logo itself didn’t represent her anymore.
She needed a professional logo design that finally captured her authority, personality, and unique voice as a female founder.
“After a while, my DIY-logo started to feel really cringy. I knew I needed a professional logo design that finally felt like me.”
Through a collaborative process, we created a logo that feels strong, personal, and professional, giving Meghan the confidence to show up fully across her website, emails, freebies, and client materials.
The design is powerful without being loud, recognisable without being clichéd, and entirely hers.
“It feels so good to have a logo I can actually use and be proud of. It’s given me the confidence to show up fully as the expert I already am.”
Meghan later returned for a sub-logo for her group program, designed to complement the main logo while standing alone.
This extended her brand identity across new offerings and gave her programs a cohesive, recognisable look.
The Review
"I felt frustrated and unsure about my old logo, like it didn’t represent the business I’d grown into.
Working with Emmelie, I felt supported and guided. She really understood what I wanted even when I wasn’t sure myself.
Now, I love using my new logo everywhere, and it finally feels like me. The process gave me confidence, clarity, and a brand I’m proud to show off."
