More Than Admin
brand identity design &
illustrations
Building a brand that feels like her
More Than Admin is all about helping business owners feel less alone and less overwhelmed. Sadie built it on that idea, and she needed brand visuals that translated that support.
The business had grown, but the visuals hadn’t caught up. The existing look was underselling the experience and responsibility Sadie brings, making the business feel more junior than it actually is.
She also wanted to step away from the pastel, samey look so many VA brands share. What she needed instead was something calm and considered, colourful without losing that grown-up trustworthy feel.
Organised, structured and supportive. Warm, human and a bit fun. Getting the balance right is hard. That’s why most brands pick one lane and end up feeling flat, blending into a sea of others that picked the same one. Finding the balance is what makes a brand feel unmistakably like you. That’s the bit I helped Sadie find.
The result is a visual identity with the confidence and consistency More Than Admin was missing, while keeping the warmth and personality that made Sadie say: “This feels like me on a page!”.
Client Review
Working with Emmelie was an absolute dream.
I was nervous about handing my branding over, but from the very first call, she completely understood the calm, intentional vibe of More Than Admin.
When I saw the design drafts, my first thought was simply, 'This feels like me on a page.'
She didn't just give me a beautiful logo and colour palette; she gave me a visual identity that makes me feel incredibly solid and confident in my business.
If you want a designer who truly listens, steadies the nervous wobbles, and makes the whole process effortless, hire Emmelie.
Sadie's new brand visuals
