Sarah Stewart Ltd. &
Project Manage Your Life
brand identity design &
sub-brand system
Building two brands for one growing business
Sarah came to me as a time and project management expert who'd outgrown the label. She'd been DIY-ing her brand for five years, and while it had served her well, it no longer matched where her business was heading.
She was stepping into a bigger phase, moving from solo founder to building out a team of associates, and launching a more structured, corporate-facing offer alongside her personal brand. She wanted to be taken seriously, but not at the cost of feeling like herself. Corporate, but not too corporate. Playful, but not too playful.
The challenge was building two brands that felt connected but distinct, one (Sarah Stewart Ltd) rooted in Sarah as the face and thought leader, the other (Project Manage Your Life) built to scale beyond her.
On our first call, we talked through the hierarchy, what should sit under what, and how much of Sarah's personality each part of the business should carry. That conversation became the turning point. Rather than Project Manage Your Life sitting beneath Sarah Stewart Ltd, we flipped it, letting PMYL become the brand built to scale, with Sarah Stewart Ltd as the home for her personal thought leadership.
Since then, Sarah's restructured her business around that shift, brought on associates, and is showing up with a level of polish and consistency that matches the next phase she's stepping into.
Client Review
"I felt like I gave Emmelie quite a tricky brief, corporate but not too corporate, playful but not too playful, and she absolutely nailed it.
The whole process felt really easeful.
Everything was organised, clear and delivered on time, which made the experience a pleasure from start to finish."
Sarah's new brand visuals
